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Research papers

Marketing in Asia

In this paper, we discuss research into marketing in Asia at three different levels, and briefly describe recent studies: Research into Asian markets; e.g. the acceptance of Australian native flowers and protea by Japanese consumers. Research into...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Geoff Alford
November 1, 1996
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Citation

Alford, G. (1996a, November 01). Marketing in Asia . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-in-asia-


Research papers

A new macro-level segmentation model for business-to-business marketing

In consumer markets, marketers and researchers have traditionally used demographics (sex, lifecycle, income, socio-economic class) to segment markets. Other segmentation bases have been proposed and used (psychographics, values), but "demographics"...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Geoff Alford
June 15, 1994
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Citation

Alford, G. (1994a, June 15). A new macro-level segmentation model for business-to-business marketing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-macro-level-segmentation-model-for-business-to-business-marketing